Addresses

At 222 Montague Road, West end, Queensland 4101

Type of place

Workshop

Period

Interwar 1919-1939

Style

Art Deco

This is an image of the local heritage place known as Stronach's Workshop (former)

Stronach's Workshop (former)

Stronach's Workshop (former) Download Citation (pdf, 513.83 KB)

Addresses

At 222 Montague Road, West end, Queensland 4101

Type of place

Workshop

Period

Interwar 1919-1939

Style

Art Deco

Built in a period of economic prosperity in Brisbane, Stronach’s Workshop represents the use of Art Deco inspired design for a utilitarian purpose. Prominent Brisbane builder George Alexander Stronach built the workshop in 1928 for his successful building and contracting business. The workshop contributes to the historic industrial streetscape on Montague Road and is a rare example of a substantial 1920s brick industrial building that adopted many elements of the era’s Art Deco inspired design.

Lot plan

L1_RP54511; L2_RP54511; L18_RP10779; L17_RP10779

Key dates

Local Heritage Place Since —

Date of Citation —

Construction

Walls: Masonry

People/associations

George Alexander Stronach  (Builder)

Criterion for listing

(A) Historical; (B) Rarity; (E) Aesthetic; (H) Historical association

Interactive mapping

City Plan Interactive Mapping

Lot plan

L1_RP54511; L2_RP54511; L18_RP10779; L17_RP10779

Key dates

Local Heritage Place Since —

Date of Citation —

Construction

Walls: Masonry

People/associations

George Alexander Stronach  (Builder)

Criterion for listing

(A) Historical; (B) Rarity; (E) Aesthetic; (H) Historical association

Interactive mapping

City Plan Interactive Mapping

History

The property on Montague Road was purchased by George Alexander Stronach in June 1926. The eastern end of Montague Road, South Brisbane, was at this time both industrial and residential with businesses such as Australian Iron and Steele Ltd and Australian Glass Manufacturers already established on the banks of the Brisbane River.  In 1926 the plans for the construction of a large workshop on Montague Road were approved. The cost of the building was to be £350. The era in which the building was constructed was one of prosperity in Brisbane. A building boom was taking place throughout much of Brisbane, especially in the City and Fortitude Valley.

George Alexander Stronach was an important figure in the building industry in Queensland throughout the interwar period. As one of the leading master builders in this era he was responsible for the construction of many of Brisbane and Queensland’s most important buildings. The Brisbane Courier wrote of Stronach in 1931:

To have successfully completed contracts the total value of which exceed £1,000,000 during the last seven and a half years is the proud record of Mr. George Alexander Stronach, one of Queensland’s leading master builders. Many of the ornate buildings that adorn the centre of the city have been built by him and he also is proud that wherever possible he has employed Queensland workmen and used Queensland materials.1

With his own workshop on Montague Road, Stronach was able to employ local workers and use local materials for the majority of his building works. Stronach was successful in acquiring building contracts for the construction of buildings such as McWhirter’s Building on the corner of Brunswick and Wickham Streets in Fortitude Valley, the Brisbane Masonic Temple in Ann Street, the AMP building (now known as MacArthur Chambers) on the corner of Queen and Edward Streets, the National Bank of Australia building on Queen Street. Other examples of his work outside Brisbane include The Southport School on the Gold Coast, the Pacific Hotel, Southport and the Royal Hotel in Stanthorpe. Stronach was a strong member of the Master Builders’ Association in Queensland and served as president from 1932 to 1934.

Although a very successful builder in this period, Stronach was not spared from the economic hardship caused by the Great Depression. Throughout his time as president of the Master Builders’ Association, Stronach was an advocate of reduced taxation for the building industry and believed “that as far as city building was concerned there was no doubt that the biggest drawback and preventative of any revival in the trade was caused by the extreme taxation”2. Four years after this Stronach was forced to declare bankruptcy, blaming his situation on unfair sales tax on building materials. In 1929 and 1931 further additions were approved for the workshop. The Montague Road workshop changed ownership in 1939/40. 

Stronach’s Workshop is representative of an interwar industrial building that has been built to incorporate popular decorative elements from the time. The workshop is important as a reminder of the scale of building work carried out by Stronarch and the contribution he made to the built form of Brisbane.

Description

Stronach’s Workshop has a symmetrical brick façade with Art Deco influences, including stepped parapet walls and a glass block panel above the centrally located entrance. The brickwork façade has been painted. The parapet walls step down at each side and conceal the gabled roofs behind. There are three separate gable roof bays, with the central bay set higher than the two bays each side. The central roof has clerestory windows and is constructed with steel trusses, whereas the lower-height side bays have timber roof trusses. The front facade contains steel-framed windows with curved concrete window hoods above. Brick garden beds are located at each side of the central entry stairs.

Statement of significance

Relevant assessment criteria

This is a place of local heritage significance and meets one or more of the local heritage criteria under the Heritage planning scheme policy of the Brisbane City Plan 2014. It is significant because:





References

  1. The Brisbane Courier, Saturday 26 September 1931, p7

  2. The Brisbane Courier, Saturday 4 March 1933, p14

  3. Blake, Thom, “South Brisbane: An Historical Overview”, Queensland Division Technical Papers, April, 1990, p.1 – 3

  4. Laverty, John, “South Brisbane: The Making of a City” Brisbane in 1888- The Historical Perspective, Brisbane History Group, Papers No. 8, 1988, p. 61-69

  5. Brisbane Centenary Official Historical Souvenir, “City of South Brisbane”, Local Authorities of Queensland, 1924, p. 139-154

  6. Lawson, Ronald Brisbane in the 1890s: A Study of an Australian Urban Society. St Lucia U of Q Press, 1973

  7. EPA Cultural Heritage Citation, “McWhirters Marketplace”, CHIMS

  8. Historic Titles, Department of Environment and Resource Management

  9. Queensland Post Office Directories

  10. Brisbane City Council New Building Register

  11. The Brisbane Courier, Thursday 7 January 1937, p17

  12. The Brisbane Courier, Saturday, 6 December 1930, p18

  13. Queensland Electoral Rolls


Citation prepared by — Brisbane City Council (page revised September 2020)

Interwar 1919-1939
Art Deco
Workshop
At 222 Montague Road, West end, Queensland 4101
At 222 Montague Road, West end, Queensland 4101 L1_RP54511; L2_RP54511; L18_RP10779; L17_RP10779
Historical, Rarity, Aesthetic, Historical association